All talks of M&S

Image Source | theguardian.com

Is an advertising campaign featuring familiar faces for women of all ages the way forward for M&S?

Marks and Spencer have recently launched their new Leading Ladies campaign and theirs some new faces including Rita Ora, Annie Lennox and Emma Thomson to name a few. Yes I said Rita Ora! Someone you wouldn't normally associate with M&S. She's rather hot property at the moment but I wouldn't say shes brand appropriate, however it could have a positive impact on the retail brand. Their target audience is women aged 30 and over, so I'm guessing Ora could bring M&S that much needed younger customer. All these ladies are successful within their own right and could be empowering to young women around the UK.

"Our spring/summer campaign is a celebration of style and accomplishment," said Patrick Bousquet-Chavanne, M&S executive director of marketing and business development. "These dynamic leading ladies represent the unique and diverse women of a modern Britain. They are united in their extraordinary achievements but confident in their differences. Marks & Spencer is a democratic brand that is relevant to women of all ages and strands of life; it is therefore natural for M&S to celebrate women in this way. M&S is extremely proud to have convened such an extraordinary group of exceptional women; this campaign is the embodiment of true British style, quality, diversity and success." (vogue.co.uk, 2014)

M&S do have a lot to offer a younger consumer, including great Limited Edition and Autograph collections plus the Rosie Huntington Whitley underwear range. 

I myself happen to like M&S (mainly for the Limited Edition collections), but in recent years the collections have become disappointing. But after a recent visit to the Leeds store I saw what could be their best collection yet. The S|S 14 collection showed beautiful silhouettes in bright colours and prints, accessorized with statement shoes and  jewellery.

My sister recently purchased the most beautiful handbag from the Autograph collection. It's a simple yet classic piece but with added details. It has beautiful black leather and a strap that can be lengthened and shortened depending on what style you are keeping that day.  I loved it so much I had to take a few photographs with my camera. 

P.S The lovely Rachel Khoo from The Little Paris Kitchen also stars in the Leading Ladies campaign. Rachel cooks for diners in her tiny Parisian apartment, take a peak at what could be the cutest cooking programme ever here.